UNXPCTD by Vivun is back on April 25th Skip to main content
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APRIL 25TH 2024, 8am PST | VIRTUAL

The premier virtual event for organizations who want to level-up technical sales execution.

Unxpctd Conference



A Future Vision for GTM

UNXPCTD is all about unleashing your teams potential with unexpected possibilities and the UNXPCTD Show delivers just that. Join us for a premier virtual event that stands at the confluence of innovation, strategy, and collaboration. Our action packed show will provide insights into how organizations are pioneering and driving change in product and go-to-market strategy.

Featured Speakers

Ed Calnan
President & CRO, SOCi
Paul Melchiorre
Operating Partner, Stripes
Jeff Stewart
VP Product, SolarWinds
Dmitri Li
Sales Engineering Leader, Americas, Zerto, a Hewlett Packard Enterprises Company
Onyeka Shakur
Solutions Consulting Manager, Five9
Katie McGuire
Senior Technical Account Manager, Vivun


Thur, April 25 | 8am PST | All times listed are in PST
8:00 am PT
Jarod Greene
CMO, Vivun
Matt Darrow
CEO, Vivun
John Bruce
CTO, Vivun
8:20am PT
Truly transformational companies are built on secret truths, and two of the most successful entrepreneurs and executives will sit down with Vivun’s Head of Sales Trevor Jett to discuss how insights from the technical sales process have put them both at the helm of transformative companies, where they have each drive growth and innovation through strategic leadership and sales execution. Ed Canlan of SOCi and Paul Melchiorre - Operating Partner at Stripes; will share their unique perspective on the intersection of technology and sales, revealing the secret truths that have propelled their success. This session will provide insights, anecdotes, and practical advice gleaned from their collective years of experience navigating the ever-evolving sales landscape.
Ed Calnan
President & CRO, SOCi
Paul Melchiorre
Operating Partner, Stripes
8:45am PT
98% of customers with low confidence in their vendors' product roadmap end up churning. Deciding what to build and how to maximize the impact of product decisions is fraught with challenges—but what if there were an easier way to find the right answers? Join this session to hear Jeff Stewart discuss his journey from Sales Engineer to Product leader at SolarWinds, and how companies can create more customer-centric roadmaps by making the revenue organization a source of insights, rather than merely a source of data.
Jeff Stewart
VP Product, SolarWinds
9:10am PT
With buyers no longer relying solely on salespeople to tell them about new products, technical validation has shifted to the forefront of the B2B buying journey. Today's customers want to get hands-on with products, and immediate access to technical expertise. Even so, products don't sell themselves. How can go-to-market combine new insights from technical sales with traditional selling techniques to win more, and build lasting customer relationships? In this session, Onyeka Shakur will discuss how sales engineers provide Five9 with new insights to better understand sales performance, maximize team capacity, and modernize their sales process, all while delivering extraordinary customer experiences.
Onyeka Shakur
Solutions Consulting Manager, Five9
9:35am PT
Fewer than half of all sales leaders consider themselves highly confident in their forecasts. Calling your number for the quarter shouldn't feel like a guessing game—what are revenue leaders missing from their approach? In this session, Dmitri Li shares how his team at Zerto leverages data on the technical sales process to help the sales team forecast more accurately, increase sales engineering capacity, and improve customer retention.
Dmitri Li
Sales Engineering Leader, Americas, Zerto
10:00am PT
According to Gartner research, 60% of tech users say they have been provided software without an explanation of how it would help them do their jobs, leading to low levels of usage and adoption. Regardless of the technology purchased, the faster users adopt, the easier it becomes to derive value.

One of the most frequently asked questions Vivun hears is about adoption - specifically what happens when usage and adoption rates are low, but the demand to deliver value is high. Whether the question comes from a prospective customer or an existing customer, the answer is the same: listen to Katie McGuire’s guidance on how to maximize Vivun's potential. In this session, Katie will share best practices and insights, and explore the successes and lessons learned from Vivun customers with the highest adoption rates.
Katie McGuire
Senior Technical Account Manager, Vivun
10:25am PT
Come see the Developers and Product team present to you the latest product innovations coming from Vivun. More than a Demo, we'll showcase the many ways that Vivun acts as the technical copilot for your sales team.

In this session, Dan Stone, Amanda Wolf, Gurleen Sodhi, and Danielle Heffernan from Vivun's product and engineering teams highlight whats new in the Vivun platform.
Thierry D'Hers
Chief Product & Engineering Officer
Chris Bruner
VP of Product
Danielle Heffernan
Senior Technical Writer
Dan Stone
Lead Software Engineer
Amanda Wolf
Senior Product Manager
Gurleen Sodhi
Senior Software Development Engineer in Test
10:55am PT



We’re opening sponsorship opportunities for both of our 2024 UNXPCTD events (UNXPCTD Show and our flagship UNXPCTD Conference in October) to companies and organizations who offer innovative, professional solutions, and services to support sales teams. As a sponsor, you will gain access to an intimate gathering of handpicked industry experts, thought leaders, and potential partners. You'll develop valuable connections with the best minds in the tech industry with the opportunity to showcase your latest products and services to this unique and growing community. Contact Us at unxpctd@vivun.com if you are interested in become a sponsor.

Catch the Highlights

Missed out on the UNXPCTD fun from last year? Check out these featured sessions from our 2023 UNXPCTD conference in San Francisco.


April 25th, 2024 at 11am ET/8am PT, via Goldcast. Register to get access.

UNXPCTD Conference will be held in San Francisco on October 2nd, 2024. Registration for this in person conference will open soon.

Yes, UNXPCTD is open to all. Register to get access to the event.

UNXPCTD will run for about 90 minutes.

See You There

Register to join us for the UNXPCTD Show on April 25th