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A virtual industry conference for revenue-facing teams to redefine the B2B buyer experience.

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NOVEMBER 9th, 2022
A half-day virtual event

Why Attend

Join the best minds in B2B

At UNXPCTD, GTM leaders unite to take their customers, careers, and companies to the next level. Attendees will learn how to own, measure, and enhance the buyer experience.

Keynote

Andy Raskin

Strategic Narrative

Andy Raskin helps CEOs align their teams around a strategic narrative — a story that powers success in sales, marketing, fundraising, product, recruiting, everything. His clients include growth-stage companies backed by Andreessen Horowitz, Sequoia Capital, Redpoint Ventures and other top venture firms. Andy has also led strategic narrative training at Salesforce, Square, Uber, IBM and General Assembly. Connect with Andy at andyraskin.com

Our Speakers

Oliver Oursin

VP Solutions Architecture, EMEA, Elastic

Kim Heath

Group Vice President, Global Solution Architecture, Elastic

Shawn Rolin

Head of Technology and Global Solution Engineering, Zoom

Emily Dunn

Senior Manager, Sales Engineering, Pendo

Chris Streit

VP of Solutions Consulting, Domo

Matt Darrow

CEO & Co-founder, Vivun

Joe Miller

Chief Data Scientist, Vivun

Chris Bruner

VP Product, Vivun

Ginger Lee

Senior Product Manager, Vivun

Agenda

Wed, November 9 | Clock All times listed are in PST
8:30 - 9:00 am
Kick off your day of sessions with opening remarks from Vivun co-founder and CEO, Matt Darrow, to hear what's in store for UNXPCTD fall'22. You'll get the first look at Vivun's vision for the future of B2B buying, product announcements, and leadership frameworks. Walk away with a strategy for owning and redefining the buyer experience using the most powerful data.
Matt Darrow
Co-Founder & CEO, Vivun
9:00 - 9:30 am
Andy Raskin is a GTM veteran, executive advisor, and the thought leader who authored the viral post “The Greatest Sales Deck I’ve Ever Seen.” It embodies a go-to-market framework centering around what Andy calls a “strategic narrative.” In his talk, he will cover the power of storytelling for Solutions teams and how to position your products in a context that inspires buyers to go beyond evaluating features, to join a movement. In addition to helping venture-backed CEOs build strategic narratives and align their teams around them, Andy has led strategic narrative training at Salesforce, Square, Uber, IBM, and General Assembly. Don’t miss Andy’s keynote if you agree that delivering an incredible buyer experience starts with telling a compelling story.
Andy Raskin
Strategic Narrative
9:30 - 10:00 am
Solutions teams are often involved in highly technical conversations, but today's buyers aren't just looking for technology—buyers want to partner with vendors that they can rely on and relate to. In this session, you'll learn how solutions leaders can help their teams become trusted advisors by coaching them to go beyond the technical details, build deeper relationships with customers, and take greater ownership of the buyer experience.
Kim Heath
Group VP, Global Solutions Architecture, Elastic
Oliver Oursin
VP Solutions Architecture, EMEA
10:00 - 10:30 am
Learn how to turn your Solutions Org into a data-driven organization, starting from minimal insights to building a robust, actionable dataset. Attendees will hear how Emily Dunn, a Sales Engineering leader at Pendo, championed and implemented Vivun. She drove Hero adoption across her team to calculate an “effort score” per each deal and make intelligent resourcing decisions. Dive deep into their approach to rolling out Vivun and the most important takeaways from their onboarding process while scaling a rapidly growing team.
Emily Dunn
Senior Manager, Sales Engineering, Pendo
10:30 - 11:00 am
It’s clear that today’s sales-proof buyers demand a new experience. B2B companies are shifting to let them get hands-on with products from the start, challenging status quo selling techniques, and investing in Solutions teams who can deliver what they need to make the best purchase decisions. Surely, these efforts yield results but how can you be sure without a holistic way to quantify it? Join this session with Vivun’s Chief of Data Science to learn how to measure the buyer experience and a framework to enhance it.
Joe Miller
Chief Data Scientist, Vivun
11:00 - 11:30 am
Take a quick intermission and get to know your fellow attendees or visit one of our Partners at their virtual booth.
11:30 - 12:00 pm
Building what buyers want most is critical to the success of every company, but it can be difficult to make informed roadmap decisions or figure out the next big market opportunity if Sales and R&D aren't aligned on what matters. In this session, you'll learn how Solutions leaders can keep Sales and R&D attuned to buyer needs by regularly addressing the product gaps that impact sales opportunities and customer accounts. Chris will also discuss strategies for collecting, analyzing, and sharing product gap insights across your organization.
Chris Streit
VP of Solutions Consulting, Domo
12:00 - 12:30 pm
A great buyer experience is a reflection of the team who delivers it. When Solutions Teams and Sales are in sync, they foster an environment of trust, cooperation, and technical excellence that helps buyers feel more confident in choosing a solution. In this session, you'll learn how Solutions leaders can build stronger partnerships with their counterparts in Sales to elevate their teams, better align resources across the organization, and greatly improve the buyer experience.
Shawn Rolin
Head of Technology and Global Solution Engineering, Zoom
12:30-1:30 pm
These are exciting times for Vivun's family of products and the incredible customers they serve. Join Chris Bruner, VP of Product, and Ginger Lee, Senior Product Manager at Vivun, for an action-packed hour to get insights on our advancements in AI/ML, buyer collaboration, and user experience. Plus, you'll see the BIG unveil about what we are bringing to market next.
Chris Bruner
VP Product, Vivun
Ginger Lee
Senior Product Manager, Vivun
1:30 - 1:45 pm
Matt Darrow
Co-Founder & CEO, Vivun

Partners

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Register today and we’ll keep you in the loop when the keynote, speakers, and full agenda are announced. See you in November!