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Today’s buyer demands a sure thing. Discover unxpctd approaches from revenue leaders who are delivering incredible new experiences.

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Buyers have become sales-proof. They want to run their process their way. Are you delivering the experiences they expect?

Why Attend

UNXPCTD by Vivun is a half-day virtual conference for Go-To-Market leaders in Revenue, PreSales, Product and more. Attendees will learn, connect, and share their ideas for redefining how we build and sell modern solutions. Given that 77% of B2B buyers stated their last purchase was “very complex or difficult” (Gartner), the Buyer Experience must change if we want to win their business and set them up for long-term success.

Hear from B2B Leaders
Unlock New Ideas
Accelerate Wins

Meet the Experts

Godard Abel

CEO & Co-founder, G2

Godard Abel is the co-founder and CEO of G2. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). G2 is making B2B tech buying easy by connecting buyers to vendors based on authentic customer reviews and real-time ratings of business software and services.

Susan Beal

CVP of PreSales, Blue Yonder

Susan Beal’s experience working in Sales, Post-Sales, and PreSales lends a unique and holistic perspective that she draws from to run best-in-class teams and provide differentiated buying experiences. Before her executive role at Blue Yonder, she held the titles of Chief Customer Officer and Senior Vice President of Solutions Consulting at the Enterprise Resource Planning (ERP) giant, Infor.

Jeff Yoshimura

CMO & Customer Experience Officer, Snyk

Jeff Yoshimura is a seasoned executive leader, startup operator, founding team member, investor, and advisor. Before joining Synk, Jeff led marketing at Elastic from the company’s early open source roots through its IPO and beyond. He was a founding team member at Zuora, and an early Salesforce employee, where he led some of the first SaaS enterprise deployments and was on the team that conceived the AppExchange.

Matt Darrow

CEO & Co-founder, Vivun

Matthew Darrow is the CEO & Co-Founder at Vivun, a global provider of Buyer Experience software. Prior to founding Vivun, Matt spent a career in B2B enterprise software leading global PreSales and Product Management teams at startups to publicly traded companies. Matt started Vivun to put an end to B2B selling as we know it, by tapping into the enormous potential of PreSales organizations worldwide.


A New Buyer Experience

8:30am PT — The Rise of the Sales-Proof Buyer

Matt Darrow, Co-founder & CEO at Vivun

9:00am PT — An Unexpected Approach to GTM Greatness

Godard Abel, Co-founder & CEO at G2

9:20am Short Break for Q & A in Slack

9:30am PT — PreSales is the Key to Unlock an Exceptional Buyer Experience

Susan Beal, CVP of PreSales at Blue Yonder

9:45am Short Break for Q & A in Slack

10:0am PT — Power the Growth Loop with a Hands-on Buying Experience

Jeff Yoshimura, CMO and Customer Experience Officer at Snyk

Closing Remarks by Matt Darrow

Save Your Seat

Join us live at UNXPCTD for your chance to win a free Oculus headset! We’ll be raffling this off during the event—sign up today and join us on the 25th to enter to win.

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